I had this epiphany while making breakfast today. I remebered a certain TED Talk and I wanted to watch it again. I Googled "Talks choice." The first video that came up was this Barry Schwarz Ted Talk about the Paradox of Choice.. I have seen the speech before, but I never paid much attention. I just thought it was some wacky guy complaining about how many salad dressings they sell at his local grocery store. I usually shop at Trader Joe’s and they don’t have as many salad dressings because the store is structured towards different clientele and they have less items than the average chain grocery store. I failed to see the bigger point of this video because I am a firm believer in the official dogma. It is so ingrained into my brain, I accept it without question even when presented with evidence to the contrary.
The official dogma was taught to me in grammar school at a time when the Communists were still the enemy. I didn’t know anything about Communism back then other than they did not have freedom and we did. I was told that we had the freedom to choose what career we want to go into and the freedom to buy whatever we want. Communists did not have that same freedom. If someone had the potential to be a gymnastic gold medalist he or she would be forced to be a gymnast. The lack of choice seemed to be the definition of oppression. I never heard the term capitalism until I reached high school. It’s as if freedom (eg. freedom of choice) became a euphemism for capitalism.
I also like capitalism, especially laissez-faire. This is the form of economics I have come to love and admire the most because of the philosophy I read and just because it makes the most sense to me. I don’t want to digress and get into a big socio-economic debate, but I see these choices as a quick fix for a lot of things. This is not to say I do not recognize the problems of crony capitalism, et cetera, but I think I am primed to love choice. In a way freedom is about choice. Some people want the freedom to smoke marijuana and others want the freedom to their own bodies. They want to be able to make a choice. This is the essence of freedom.
I also like the fact that there are a lot of salad dressings and so many different varieties of mustard. An article that Malcolm Gladwell wrote for the New Yorker tells a story about the man who is responsible for all of this choice Americans have. He makes the case that we are happier because of this one man. HE even has his own Ted Talk about him. His name is Howard Moskowitz. You can watch Malcolm Gladwell’s TED Talk if you don’t have a handy copy of What the Dog Saw handy. The TED Talk is entitled Choice, happiness and spaghetti sauce. Moskowitz is essentially responsible for all of the choice you have at the grocery store. He is famous for making different varieties of diet soda and spaghetti sauce and according to the official dogma this makes us happy. Malcolm Gladwell is one of my favorite authors so I have an innate bias towards him. I tend to believe anything he says although there has been some notable exceptions. The Korean airplane crash that happened a few weeks ago, Malcolm Gladwell wrote about the reasons why Korean pilots are more likely to crash than American pilots in his book Outliers. Sometimes you can look at his writing and almost believe he is a prophet—That’s how good Gladwell is.
Malcom Gladwell makes a case for the official Dogma. “The way to maximize freedom is the way to maximize choice.” Since Malcolm Gladwell writes closest thing I have to religious text since sliced bread with images of the Virgin Mary burned into it as it toasted, I obviously had a proclivity to believe Gladwell and the official dogma that he reinforced. In other words I totally bought into the idea that the abundance of choice is the key to happiness. I don’t think that’s really the case anymore. The choice between salad dressings, spaghetti sauce, and “Pepsis” is a rather minor one. I’m the type of person who usually makes a quick decision and once I like something I stick with it. I believe that there is a best decision and I am confident that I can make that decision. This probably has a lot to do with playing poker and choosing one line over another. There is always the most optimal line. If I decide check raising the turn is better than check raising the flop is better because one of my opponents is more likely to fold to the bigger bet on the turn than he would be to fold to the smaller raise on the flop—I check raise the turn. If he calls and sucks out on me, then I just go ahead and lose my chips. I don’t second guess myself. I think in terms of percentages. That play would have worked 85% of the time so I never mind what happens the other 15% of the time. When I go to the grocery store and Pepsi products are on sale I always get Diet Mountain Dew because I like it. I don’t ever think…Maybe I would rather have Cherry/Grape/Strawberry/Pepto Bismol flavored Sierra Mist instead.
The abundance of choice, according to Barry Schwartz “… produces paralysis rather than liberation. With so many options to choose from, people find it very difficult to choose at all.” Maybe I don’t have this problem with salad dressing or Pepsi products, but at some point everyone is faced with this dilemma. The great thing about salad dressing is that It’s cheap. If you don’t like one, you can just buy another. Over along enough time span virtually everyone can afford to try every single salad dressing at the grocery store. You can afford to try every Pepsi and Coke product at some point in your life. The decisions get more difficult when you buy a car. Let’s say you have always had a dream to buy a certain car. Assuming this car is the Nissan Versa, which it may not be you go to the dealership and buy a shiny new black Nissan Versa with tinted windows. You’re ecstatic for about a week. You drive around town and notice all the cool people who bought cool new Nissan Versas. You even notice the old Nissan Versas that don’t have all the cool new features that your Versa has, but then one day you drive passed another Nissan Versa. It’s brand new too, you can tell because it still doesn’t have the license plates. This is a White Nissan Versa with tinted windows. Now you think…hmmm…maybe I should have bought that color instead. You’re less satisfied with your decision even though it is your dream car.
Of course we finally must make a choice at some point. You have to choose black or white, orange or gray. Barry says “We end up less satisfied with the choice than we would be if we had fewer options to choose from.” This anecdote about the cars is an excellent example of this. Even though the Nissan Versa is the cheapest car money can buy, it’s not like salad dressing. Most people can’t afford to buy all the colors of the car their hearts desire. Even if they could, it really wouldn’t matter much. Is the person really going to be that much happier with the white car vs. the black car?
The reason I bring this up is because I had an epiphany while I made my breakfast this morning. I’ve been trying to eat really healthy lately. I have egg whites or oatmeal for breakfast most mornings. I eat a chicken sandwich with no cheese for lunch and I’ve been cutting out the chips and try to eat carrots instead. Then try to eat a kale or romaine lettuce chicken salad for dinner. After a while, I get sick of it and I went to the grocery store hungry and bought Cheetos and Top Ramen. I know Top Ramen is like the Nissan Versa of food, but I really like it. I think my body craves the sodium because every so often I am compelled to buy the MSG salty goodness of ramen noodles. This tends to happen more during the summer and probably has something to do with me running in 100 degree weather. A healthier option would probably be to drink Gatorade or pick up some salt tablets at the local running store, but don’t judge me.
I like three flavors of Top Ramen: beef, chicken, and oriental. For some reason today I pulled roast beef flavored Top Ramen out of my cupboard. The Stater Brothers on Colton in Redlands just had a grand re-opening because of their remodel. I don’t know if I grabbed the roast beef because it was in the wrong spot or just because I was so discombobulated I just wasn’t paying attention. Anyway, it’s just Top Ramen it’s not as if I went to some fancy steak house and ordered filet mignon and got a salad instead. I noticed two things. First of all, beef is better than roast beef. Secondly, roast beef isn’t that bad. I could live with it. I didn’t have to go rinse my mouth out with Listerine to get rid of the taste.
That’s when I had an epiphany.
This isn’t about Top Ramen. This isn’t about consumerism. Barry Schwartz’s TED Talk isn’t about 175 fucking salad dressings. A times B times C equals X as Chuck Palahniuk would say.
When my parents were on the prowl, they had to go to a bar and my dad had to drink enough liquid courage to overcome his apprehension anxiety just to say hi to my mom. Now dating is much different. Most relationships start online now. You can find anything you want online. There are websites dedicated to people who have balloon popping and ball breaking fetishes. It’s very unlikely that these people will find their soul mate at the average bar. You can come up with a check list of common interests and send an email to thousands of women. Nearly every single person under 45 is on an online dating site. Actually they’re on several. Not only do you have to choose when you want to get married, but you have to choose where you want to meet someone. Match, E-harmony, OkCupid, Plenty of Fish, Zoosk, Farmersonly.com, Christian Mingle, J-date, Athiestpersonals.net, Fetlife, Yahoo Personals…The list goes on and on. I wouldn’t be able to list ever single one.
This is the new normal. With the magic of online dating, you get to search for all of the qualities you want in a partner and you are much more likely to find the needle in the haystack you have been looking for your whole life. There’s just one problem. There are a lot of needles and the haystack doesn’t seem so big anymore. My friend Raph says true love lasts ‘till next Thursday. I don’t really like this cynical evaluation of true love. I don’t even really like the concept of true love. It makes it seem like it’s some mystic supernatural being outside of the earthly realm. One day cupid bestows this mystic magical feeling on an unsuspecting victim. There’s something funny about loves mystical power. So often, that love fades away. As my friend would say, it lasts ‘till next Thursday.
As much as I’d hate to admit it, he’s right. “True Love” lasts till next Thursday in the same way you start to doubt the color of car you chose. This true love that everyone thinks is something mystical power outside of them, that doesn’t last. That’s just some increased dopamine and some oxytocin. The NRE (new relationship energy) quickly decapitates.
As I was eating my Roast beef Top Ramen, I realized that love is a choice. You can choose to love someone and you can choose to stop loving that person just the same. I’m not saying this is true love, but it is romantic love. You can choose to fall in love with anyone and you can choose to fall out of love with anyone. The problem we are faced with now is that there are too many choices. These choices have an opportunity cost. At the tip of my fingers, I can date someone who looks like Marilyn Monroe or I can choose to date someone who looks like Bettie Page. I could choose to fall in love with both of them, but I must make a decision. Maybe I’ll choose Bettie and then start to regret that decision because the girl who looks like Marilyn Monroe is really hot and I’ll start to think I should have developed a relationship with her. Then maybe Bettie Page will start to realize that I’m not perfect just like everyone else and she’ll want to date someone who looks like James Dean. She’ll start to think what the hell am I doing with this guy? He looks like Ricky Martin.
I’m using shallow examples, but really there are really much heavier things to base decisions on. Does Marilyn Monroe want to have kids? What are her religious beliefs? Does she snowboard? Can she get into an argument without throwing dishes?
If love is a choice, one must choose wisely if the goal is to have a long term committed relationship. The odds of a marriage lasting till death do us part are a coin flip at best. A second marriage has about a 40% success rate. These odds make the choices that much more difficult. Not only are you risking heartbreak, but you can also potentially risk financial ruin. People are always telling me how they don’t gamble and they don’t understand how I can play poker so much. Putting a couple hundred dollars on a poker table is gambling to them. Getting married isn’t. At some point you have to learn to recognize that they are both forms of gambling. You need to put your money in when you have the best of it and protect it when you don’t. The trick is to look at it rationally and realize that you have millions of choices. Make that choice to the best of your ability. The grass is always greener on the other side, but now we can see everyone’s lawn on Google maps and there are always at least 50 shades of green nearby. It’s really easy to be disillusioned, but the first step is to realize it. Once you realize this, you can make your choice wisely and you won’t have to regret your eventual decision.
Barry Schwartz TED Talk:
Malcolm Gladwell TED Talk: